brand

Ayoola urges brands to prioritise local relevance over copy-and-paste strategies

Abayomi Ayoola, chief executive officer and managing director, Exposé Marketing...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...

X3M Ideas strengthens creative, strategy leadership with Aderoju, Mosuro appointments

X3m Ideas has reinforced its leadership structure with the appointment of Ayoade...

Guinness Nigeria CEO attributes strong 2026 start to operational efficiency, localised decision-making, others

  Girish Sharma, managing director/CEO, Guinness Nigeria Plc, has attributed...

Guinness Nigeria rises to world’s third largest Guinness market after 76 years of deep consumer connection

There is something quietly remarkable about the fact that a brand born in Dublin,...

Big fiesta by Nigerian Breweries: A portfolio-led approach to cultural scale

Building Culture at Scale Through Portfolio Power Easter has always been an active...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

‎BUA MD Abioye is billed to keynote 2026 Industry Summit

By Ralph Tathagata The Managing Director of BUA Foods Plc, Dr. Ayodele Musibau...

Don’t hide yourself: Bunmi Oke charges women to own their ambition, brand and voice

Bunmi Oke, CEO, Ladybird Limited, delivered a candid, energetic and deeply address...