Tag: Agency

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Dentsu Nigeria dominates 2025 Pitcher Awards with 23 medals

Dentsu Nigeria has once again ignited the marketing and creative world with a sweeping...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Moniepoint Launches Remittance App in UK

By Oluwatosin Ajayi In a bold shift to revolutionise the fintech industry, MONIEPOINT...

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural heritage,...

Volvo breaks with tradition, appoints Initiative as global media partner

By Felicia Nwosu In a move that signals a significant shift in its marketing strategy,...

Bold leadership at Dentsu Kenya as two CEOs – Rao, Kipury appointed to lead agency into future

By Felicia Nwosu Dentsu Kenya has taken a monumental step into a transformative...

SO&U: An avant-garde creative powerhouse with Imprints on Nigeria’s corporate landscape

Agency of Week Building a brand, be it product, corporate or personality brand,...

Omnicom PR agencies report 1.1% revenue loss in Q1

By Oluwaseyi Lawal On Tuesday, Omnicom disclosed a 1.1% decline in PR...