Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like one swimming in Nigeria’s vast marketing ocean, could not escape the eagle eyes of MARKETING EDGE.

Notably, MARKETING EDGE, deeply connected to the pulse of Nigerian consumers, listens to market voices, gathers insights from brand custodians, and tracks the experiences shaping the nation’s marketing story.

Recognition of Excellence

In doing so, Nigeria’s leading advertising and marketing publication uncovered another gem,  Manpreet Singh, who emerged as the EDGE Outstanding Marketing Personality of the Decade at the grand MARKETING EDGE Awards of Excellence.

Ultimately, the glamorous ceremony was held at the Balmoral Convention Centre, Sheraton, Ikeja, Lagos.

The event, themed Excellence Beyond Borders, celebrated innovation and impact across Nigeria’s integrated marketing communications landscape.

When Singh’s name was announced, applause filled the hall from industry leaders and brand custodians who had witnessed his transformative influence firsthand.

A Journey of Vision and Determination

More importantly, Singh’s rise in Nigeria’s marketing landscape has been inspiring.

Meanwhile, as  the  Chief Marketing  Officer at Tolaram Group, he has redefined brand strategy, guided consumer engagement, and built lasting emotional connections between products and people.

In other words, his belief that marketing must be human-centric and value-driven has positioned him among the most respected figures in Nigeria’s fast-moving consumer goods sector.

Formerly, before joining Tolaram, Singh held several key roles, including Chief Operating Officer at Omnibiz Africa and General Manager at Tolaram Nutri Beverages Limited.

Aside these, he was the Head of Marketing at Dufil Prima Foods Plc, and General Manager at Multipro Products Limited, Ghana.

Each role expanded his understanding of consumer insight, market behaviour, and competitive dynamics across West Africa.

A Leader of Innovation and Impact

An alumnus of the Indian Institute of Management, Indore, and Delhi College of Engineering, Singh combines analytical precision with creative vision.

His skill-set spans business strategy, product marketing and market research.

In addition, it also  includes customer insight, and competitive analysis   all shaping him into a strategic force within the Tolaram ecosystem.

Beyond his technical strength, Singh is admired for his leadership philosophy built on teamwork, empathy, and shared success.

He describes leadership as “the art of multiplying collective intelligence,” emphasizing that every marketing success is the result of collective effort.

Passion for Customer-Centric Excellence

Singh’s philosophy centers on what customers experience with the brand as the heart of marketing.

He believes brands should move beyond delivering products to creating emotional experiences that connect deeply.

This conviction drives his push for innovation, creativity, and consumer-first thinking across every marketing touchpoint.

Subsequently, his leadership at Tolaram continues to shape some of Nigeria’s most trusted consumer brands, boosting their visibility, loyalty, and cultural relevance.

A Legacy of Transformation

Meanwhile, to industry watchers, Singh represents more than a marketing executive.

In the likewise manner, he symbolizes a purpose-driven movement built on empathy and excellence.

Subsequently, his impact continues to transform brands into household names and campaigns into national conversations.

In conclusion, like a golden fish that cannot be hidden, Manpreet Singh’s influence continues to glimmer across Nigeria’s marketing seas  visible, vibrant, and victorious.

ALSO WATCH MARKETING EDGE ONTV