6 innovative experiential companies in Nigeria to watch
What if advertising didn’t just catch your eye but touched your heart? a world where ads weren’t interruptions but invitations—inviting you into a story that speaks directly to you. Imagine your favorite brand engaging you in a conversation, anytime, anywhere—like a billboard that anticipates your needs before you do, and media channels that open up endless possibilities, far beyond traditional platforms.
Now, imagine every event transforming the way you see the world. Spaces where every detail, from the walls to the lighting, tells a compelling narrative. Experiences that help you journey through moments.
Bringing this vision to life are six trailblazing experiential companies in Nigeria. Each is a member of the Experiential Marketers Association of Nigeria (EXMAN), a collective of forward-thinking agencies revolutionizing brand engagement.
Livespot360
Livespot360 is a boundary-pushing 360 creative solutions company that has been redefining Nigeria’s entertainment and creative industries for over a decade. The company offers innovative creative solutions to global giants and has produced some of the most memorable, awe-inspiring experiences. Livespot360’s divisions include Livespot Production, Livespot Digitech, Livespot Cre8, Livespot Engage, and Livespot X, offering a comprehensive suite of services.
The company’s approach to projects is rooted in disrupting the status quo and finding new, unexpected ways to engage audiences. This has led to groundbreaking annual concerts and initiatives like Livespot X Festival which featured Cardi B and a host of other international personalities in 2019, Entertainment Week Lagos, Club X, among others. Livespot360 has also produced and managed some of Nigeria’s most talked-about events, festivals, and reality TV series. These include the 10th Africa Magic Viewers’ Choice Awards, Born in Africa Festival, STAR-MANCITY Trophy Tour, Heineken UEFA Champions League Trophy Tour, Stanbic IBTC Fuze Festival, TV productions like Real Housewives of Lagos, LOL Naija, The Voice Nigeria Season 3, YouTube’s Party of all Shorts, campaigns such as NNPC’s “Energy” Theme Song, Access YOUniverse Theme Song, Airtel’s ‘Data Is Life’ radio campaign, and the 2020 CaCOVID campaign; and events like the Black Panther Wakanda Forever premiere, Netflix’s Blood Sisters, and Prime Video’s ‘Water and Garri’, ‘Gangs of Lagos’ premiere in Nigeria,and NBA Naija Finals Watch Party.
Connect Marketing Services
Established in 2007, Connect Marketing Services creates human-centered brand engagement solutions designed to extend the impact and longevity of brands. As a member of the Republicom Group and affiliated with Octagon Worldwide South Africa, the agency is dedicated to delivering tangible results. Connect Marketing Services holds memberships in organizations like the Nigerian-South African Chamber of Commerce, the Nigerian-British Association, and the European Sponsorship Association (ESA).
EXP Nigeria
EXP Nigeria specializes in live and digital consumer engagement, bringing brands to life through innovative and measurable brand experience campaigns. The agency also excels in activating strategic, relevant sponsorship campaigns designed to create tangible connections between brands and audiences.
As part of the EXP Group, Africa’s largest experiential agency network, EXP Nigeria was the first specialized experiential agency in Nigeria, opening its Lagos office in 1997. Its portfolio includes clients like FirstBank, MultiChoice, Moet & Chandon, P&G, and Monster Energy.
GDM Group Nigeria
GDM Group is a leading experiential marketing and online service agency that offers strategic business solutions to its clients. Formed in 2009, GDM has worked with over 45 clients, including Guinness, GTBank, Airtel, and Dangote, and has activated more than 200 brands over the past decade. The agency prides itself on delivering professional, efficient services that empower brands to engage global audiences.
Keskese Limited
Founded in 2010, Keskese Limited is an independent experiential marketing agency dedicated to brand activations and engagement. Keskese provides clients with the knowledge and resources to achieve their goals on time and within budget. The agency has attracted top brands, including Huawei, MTN Nigeria, Unilever, and Nigerian Breweries, delivering deep and long-lasting engagement.
Outori
Outori, short for “Output Oriented,” operates under the principles of passion, agility, commitment to excellence, innovation, and growth. Outori has increased mindshare for its clients through world-class events like the Dangote Fertilizer factory launch, the MTV Shuga premieres, and the Samsung Unpacked event. Outori also holds a Guinness World Record for creating the largest cupcake mosaic for Nigeria’s 60th anniversary.
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