Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150 digital advertising screens across 38 BRT routes in Lagos.

This is in partnership with the Lagos Metropolitan Area Transport Authority (LAMATA).

Consequently, this initiative, designed to redefine commuter engagement and digital out-of-home (DOOH) advertising in Nigeria, will reach over one million Lagosians daily.

However, through this collaboration, public buses are being transformed into interactive information hubs delivering dynamic and entertaining content to commuters.

Enhancing Public Transport with Digital Integration

Speaking at the launch, Dr. Olukemi Amure, who represented the Managing Director of LAMATA, Engr. Mrs. Abimbola Akinajo, explained that the project was designed to elevate the public transport experience by integrating digital communication channels.

Also, she stated that in today’s digital era, a modern public transport system must go beyond mobility to also inform, engage, and enrich the commuter experience.

“In this digital age, we recognized that a truly modern public transport system must be more.

It must also inform, engage and enhance the overall commuter experience.

This is the very gap this smart impulse solution is forced to fill today.

We are not only launching screens, we are launching a dynamic channel for communication,” she said.

A Four-Year Vision Realized

In the same vein, Dr. Amure highlighted the project’s four-year journey and expressed gratitude for its eventual implementation, emphasizing LAMATA’s continuous goal of providing safe, reliable, and efficient transport services across Lagos.

In addition, She explained that the collaboration with indigenous firms like Docu2Data aligns with LAMATA’s strategy to adopt homegrown technology solutions.

“We are deliberate in our commitment to partner with indigenous companies like Docu2Data, who possess a unique understanding of our local content and challenges.

So, by embedding such innovative digital solutions into our infrastructure, we are not only enhancing public transport but also fueling the goals of our tech ecosystem,” she noted.

Supporting Local Tech and the Governor’s Agenda

Furthermore, she described the initiative as a tangible manifestation of the Lagos State Governor’s agenda focused on transportation and traffic management.

The partnership, according to her, supports local technology talent in addressing urban mobility challenges.

Dr. Amure congratulated the team for their vision, tenacity, and ingenuity, promising passengers a more informative and engaging journey while reaffirming LAMATA’s commitment to continuous innovation in public transportation.

Connecting Brands with Commuters in Motion

Docu2Data is enabling advertisers to reach audiences in motion by integrating digital screens within transit systems where engagement and dwell time are high.

The initiative connects brands with millions of daily passengers through high-impact, location-based advertising that ensures visibility and relevance.

Celebrating Innovation and Collaboration

The official launch event, held in Ikoyi, celebrated the innovation and teamwork that brought the project to life.

Special recognition was given to Bolaji Akinfolarin, Managing Director of Docu2Data, described as the architect of the initiative for his role in driving innovation and partnership.

During a BRT ride en route to Ikoyi for the launch, Mr. Akinfolarin highlighted that the installation reflects Docu2Data’s dedication to transforming public transport spaces into dynamic communication platforms for brands.

Expanding Nigeria’s Transit Media Landscape

The event attracted dignitaries from government, the advertising industry, and media organizations.

Guests described the experience as engaging and enjoyable, acknowledging the growing potential of transit media to connect brands with audiences on the move.

Docu2Data Limited continues to redefine how brands engage with audiences across Nigeria’s busiest urban spaces through high-impact digital advertising.

The company provides brands and media agencies with advanced transit advertising platforms featuring strategically installed digital screens inside BRT buses and trains.

These platforms offer citywide reach, sustained viewer engagement, and strong visual impact within a cost-effective digital framework.

Driving a New Era of Transit Advertising

According to the company’s mission, Docu2Data aims to build Nigeria’s largest transit digital signage network, transforming vehicles, buses, and trains into powerful advertising touch-points that reach millions of commuters daily.

By leveraging data and technology, it seeks to deliver up to ten times more value on advertising spend, positioning transit media as one of the most effective channels for brand visibility and engagement in the country.

 

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