IMC

 Brands must balance creative freedom with honesty, regulatory compliance – Bunmi Oke

Bunmi Oke, Chief Executive Officer of Lady Bird Advertising Limited and former President...

MARKETING EDGE honours Chinonyerem Opara as Outstanding Marketing Personality of the Year

Chinonyerem Opara, Head of Category, Home Care, at PZ Cussons Nigeria Plc, has been...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...

MARKETING EDGE ONTV hosts Ayodeji Tobun today

Behind every compelling brand story lies a deliberate process of shaping perception,...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Healthcare advertising heads towards $69bn as Pharma growth fuels digital marketing shift

Global healthcare advertising is projected to approach $69 billion by 2033. Importantly,...

ARCON commends Betpikr launch, urges responsible  advertising as brand unveils TV commercial, Radio ad

The Advertising Regulatory Council of Nigeria (ARCON) has commended the launch of...

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...

Automotive ad  set for $57.2bn milestone as EV rivalry accelerates digital push

The global automotive advertising market is projected to hit $57.2 billion by 2030...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...