IMC

Your byline outlives the story, Vicky Abraham tells journalists

“Your byline outlives the story.” That was the powerful reminder delivered by...

Peter Adesanya joins Chain Reactions Africa as Associate Director, digital & growth marketing

Digital marketing strategist Peter Adesanya has taken on a new leadership assignment...

PZ Cussons Nigeria appoints Oghale Elueni as Managing Director, CEO

PZ Cussons Nigeria has appointed Oghale Elueni as its new Managing Director and Chief...

GBFoods strengthens growth agenda with appointment of Adedunmola Ezichi as Category Manager

GBFoods has expanded its leadership bench with the appointment of Adedunmola Ezichi...

NIPR Lagos chapter to host fireside Cchat on building a successful PR career

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set...

Consumers put values first as ethical labels market heads toward $1.9 trillion

Ethical consumption is rapidly moving from a niche preference to a mainstream purchasing...

Babaeko at 50-something? A creative force who continues to shape African advertising

“Some are born great, some achieve greatness, and some have greatness thrust upon...

Global demand for sports drinks soars on back of fitness revolution as market heads toward $214.6bn

The global sports and energy drinks market is on course for substantial growth as...

Obiomah, Odunowo decode fashion, culture and PR influence as intentionality shapes brand visibility in Africa

At the 5th Nigeria Digital PR Summit Quarterly Webinar, Efe Obiomah, CEO of Brand...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...