IMC

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s intense...

Lagos signals strong backing for Africa’s rising gaming economy

The Lagos State Government has reaffirmed its determination to strengthen Africa’s...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...

Dentsu’s team, Conviviality secures landmark Pernod Ricard media mandate across Africa

Major brand partnerships rarely change the direction of a conversation overnight....

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....

Remi Ogunpitan urges media platforms to rethink OTT strategy for African audiences

Remi Ogunpitan, Founder and Chairman of IBST Media, has called on media platforms...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

MARKETING EDGE ONTV hosts Deji Onadeko this Wednesday

Viewers across Nigeria’s marketing and communications community are set for a compelling...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...