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New Molfix Air Dry Diaper Hits the Shelves

Marketing Edge
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HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market.   The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]
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IMC

Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Amos Oladele
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Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus, was recently elected President of the Media Independents Association of Nigeria, MIPAN. During an exclusive interview with MARKETING EDGE’s Amos Oladele, he shares his vision for the association and articulates a road map for the Integrated Marketing Communications industry. Excerpts: How would you trace […]
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Emmanuel Agu
Brands

LaCasera Kick-Starts Competition to Honour Frontline Workers as Super Heroes

Marketing Edge
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The LaCasera Company (TLCC), a member of JOTNA Group of Companies has commenced a competition aimed at recognizing and rewarding frontline workers, i.e. Health workers, Supermarket attendants, Security operatives and others for their sacrifices and efforts amidst the Covid-19 global pandemic. Specifically the company said “it is time to recognize frontline workers i.e. Health workers, […]
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NIPR
IMC

Ebelechukwu Nwachukwu, Lynda Onefeli to headline Lagos NIPR summit

Marketing Edge
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The Managing Director/Chief Executive Officer, NSIA Insurance Limited, Ebelechukwu Nwachukwu, has been chosen to deliver the keynote address at the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter women summit. The event, succinctly tagged STEWS (Strong Tender and Empowered Women’s Summit) holds at the Function Suite, Sheraton Lagos Hotel on Friday, March 8, 2019 […]
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Indigo-1
IMC

Indigo bags new award

Marketing Edge
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Integrated Indigo Limited has emerged winner of the ‘West Africa’s Best in Class Public Relations and Communication Service Company of the Year 2019’ award, at the 2018 West Africa Brands Excellence Awards held in Lagos. Indigo became the winner of the category at the third edition of the annual awards following the verdict of a […]
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Buhari
IMC

2019 General Elections: Experts decry low patronage by politicians

Marketing Edge
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Barely a week to the 2019 general elections; indications have emerged that most practitioners in the Integrated Marketing Communications industry may have had their hopes dashed as the quantum of revenue expected from political advertisement did not materialize. Recall that most advertising heavyweights were hopeful that when the political campaigns eventually kick-off, it would galvanize […]
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