Category: IMC

PR stakeholders urge Africans to champion African storytelling at NECCI 2022

Stakeholders in the public relations and media have stated that African story and...

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

APCON vetted 11 000, rejected 16, 981 ads in 2021

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, APCON the regulatory...

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

Nick Law leaves Apple after 2 year stint

Nick Law, Apple’s Vice President of marketing communications integration, is departing...

Wavemaker wins ViacomCBS global media account

Wavemaker has been appointed as the global media agency of record for leading global...

PR experts optimistic of improved U.S-Africa Relations under Biden presidency

By Kasim Bakare That Joe Biden won the most keenly contested presidential election...

Ogilvy appoints Emily Poon president of public relations & influence for Asia

Ogilvy has announced the appointment of Emily Poon as the President of Public Rlations...

We are set to advance together, says Steve Babaeko

Newly elected President of the Association of Advertising Agencies of Nigeria (AAAN),...