Tag: Marketing

British Airways’ reputation nosedives amid strike action

British Airways has seen its corporate reputation plummet to a four-year low after...

Lagos PR Clinic dwells on clients/consultancies’ Charter

The monthly Lagos Public Relations Clinic, the professional enlightenment forum of...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

APCON unperturbed as outrage greets proposal to vet social media adverts

The recent decision by the Advertising Practitioners Council of Nigeria (APCON) to...

PZ Cussons Nigeria profit declines amid low consumer demand, competitive pressure

PZ Cussons Nigeria Plc has reported declines in its revenue and profit for the full-year...

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

Tiger Beer unveils new sleek can

Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event at...

Publicis Africa appoints pioneer Odette Van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will...