Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...
Customer closeness used to enable marketers to conduct the orchestra of the marketing...
Mondelez has consolidated its global advertising into WPP and Publicis as it looks...
An Outdoor advertising specialist, Ugochukwu Oborgu, has given fresh estimates that...
Creativity is in crisis – as it always has been, and always should be, according...
Facebook’s advertising chief, David Fischer believes the skills needed to succeed...
It should come as no surprise that some of the world’s most successful companies...
The newly unveiled TV commercial by Aitrel, a leading telecom brand in the competitive...
InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business,...
The Outdoor Advertising Association of Nigeria (OAAN) has risen in strong condemnation...