Tag: Marketing

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

APCON set to partner IAA on global advertising standards

The Advertising Practitioners Council of Nigeria (APCON) has embarked on a strategic...

Keskese tops 2019 EXMAN Awards with Grand Prix

Leading experiential marketing agency, Keskese Limited has topped the 2019 EXMAN...

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...

Tade Adekunle emerges new EXMAN President, Abiodun Oshinibosi becomes VP

The Project Consultant, Keskese Limited, Tade Adekunle, has emerged the new President...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...

Do digital brands need a new metric for planning TV?

When digital brands hit a plateau with their online marketing campaigns, they usually...

APCON hopeful Buhari’s new exco will resolve council composition logjam

The Advertising Practitioners Council of Nigeria (APCON) has expressed strong optimism...