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LATEST NEWS

WhatsApp begins username reservations ahead of phone-number-free messaging rollout

WhatsApp has opened reservations for usernames, a new feature that will let users...

Without justice, gender equity remains an empty promise, says Inimfon Etuk

Efforts to advance gender equity, diversity and inclusion will continue to fall short...

IMC

NIPR Lagos PR Clinic explores pathways to building a successful public relations career

The June 2026 edition of the Lagos State Chapter of the Nigerian Institute of Public...

Coca-Cola harnesses consumer insights to drive faster innovation

Consumer insights have become one of the most valuable currencies in today's business...


Features

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...

Agencies are still pitching campaigns – but their clients need business solutions.

The demand for agency business solutions is reshaping the advertising industry....

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift...