Spotlight

LATEST NEWS

Dr Femi charts six-point path for Nigeria’s businesses to achieve sustainable growth

Nigeria’s journey towards sustainable economic growth will depend less on the promise...

Coca Cola revives holiday favourite as new flavours, functional drinks set to hit market

As the festive season approaches, Coca Cola is bringing back one of its seasonal...

IMC

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...

  FMN draws on Akbar Ali Shah’s Africa-wide FMCG experience for new growth drive

Akbar Ali Shah has moved into a new chapter of his FMCG career at Flour Mills of...


Features

Coca-Cola Nigeria: Meet  Marketing Directors who shaped a legacy of brand building

In the life of every enduring brand, there are individuals whose names may not...

Video Marketing in 2026: The numbers behind an unstoppable trend

Video has moved from a "nice to have" marketing channel to the default way brands...

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable...