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NIPR pledges MoU with ABU Zaria on food security, peace advocacy at close of NIPRW 2026

The Nigerian Institute of Public Relations has pledged to formalise a Memorandum...

NNPC Foundation delivers sustainable healthcare intervention with Igbobi Hospital Ward Rehabilitation

In line with its Corporate Social Responsibility (CSR) and sustainability agenda,...

IMC

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...

Features

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...