Spotlight

LATEST NEWS

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...

IMC

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

NIPR takes PR to the Farm: Members visit minister Maiha’s livestock farm in Kaduna, pledge to champion food security

There is a particular kind of advocacy that does not happen in conference halls....

Features

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...