Spotlight

LATEST NEWS

Udeme Ufot to Chair 2026 MARKETING EDGE ‘EDGE Awards’

The 2026 MARKETING EDGE EDGE Awards is set to take another significant step in its...

inDrive calls for stronger ecosystem support to unlock Nigerian talent

inDrive, a global mobility and delivery services platform, has called for greater...

IMC

Godrej consolidates global media mandate with WPP Media

Godrej Consumer Products Limited, GCPL, is bringing its international media operations...

ChatGPT advertising hits $1bn milestone

OpenAI’s advertising business has crossed a US$1 billion annualised revenue run...


Features

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing...

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across...