Spotlight

LATEST NEWS

Maureen Ifada named among Africa’s Leading Brand Executives in 2027 DARE Awards

Marketing Director of FrieslandCampina WAMCO Nigeria, Maureen Ifada, has been named...

Experts on redefining agency client relationships beyond campaign delivery

The days when an advertising agency could secure a client simply by producing a good...

IMC

ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising

Nigeria’s advertising industry is entering a new phase as artificial intelligence,...

MARKETING EDGE ONTV hosts George Isitua-Onukwu this Wednesday

MARKETING EDGE ONTV returns this Wednesday with the concluding part of its exclusive...


Features

The industry that connected Nigeria is now struggling to stay connected

In August 2001, Nigerians queued for hours to get a SIM card because the arrival...

ADVAN’s six women, five men executive: A Powerful statement on future of women corporate leadership in Nigeria

There was a time when leadership across many of Nigeria's boardrooms was almost...

Apple put a dirty dog-bitten iPhone on a billboard, and it is genius

For decades, Apple has shown its audience a perfect iPhone. Gleaning. Pristine....