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LATEST NEWS

NIPR pledges MoU with ABU Zaria on food security, peace advocacy at close of NIPRW 2026

The Nigerian Institute of Public Relations has pledged to formalise a Memorandum...

NNPC Foundation delivers sustainable healthcare intervention with Igbobi Hospital Ward Rehabilitation

In line with its Corporate Social Responsibility (CSR) and sustainability agenda,...

IMC

Coca-Cola Board elevates new officer, lifts dividend for 64th straight year

The Board of Directors of The Coca-Cola Company has moved decisively to reinforce...

How early-year top leadership appointments are setting strong, strategic business direction for 2026

No doubt, early signals from Nigeria’s corporate landscape already point to a year...


Features

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...