Spotlight

LATEST NEWS

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

IMC

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

MARKETING EDGE ONTV rescheduled to host Maureen Ifada this Friday at 12.30pm

MARKETING EDGE ONTV due to a live broadcast transmission has been rescheduled to...


Features

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic...