Spotlight

LATEST NEWS

Nigeria strengthens cyber defence framework as government moves to align public–private response, probe financial sector data breach claims

The Federal Government of Nigeria is advancing a more coordinated national response...

African startups raise $705m in Q1 2026

 African startups pulled in $705 million across 59 disclosed deals during the first...

IMC

A vacuum no tribute can fill: John Tolulope Ajayi laid to rest in Ijan-Ekiti

John Tolulope Ajayi, the Founder and Publisher of MARKETING EDGE,  has been laid...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Features

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for...