Spotlight

LATEST NEWS

How Google became the biggest threat to the publishers it once saved

For two decades, the internet ran on a simple and mutually understood agreement. Publishers...

Colombia’s new Senator turned her stigma into a campaign strategy and won

Most political campaigns are built around reinvention. Deyci Alejandra Omana Ortiz...

IMC

Is Nigeria’s freeTV truly Free? Ogunpitan questions DSO rollout

Nigeria’s planned transition into a fully digital broadcasting era has continued...

Nigeria set to unlock new broadcast era as digital switch- over nears nationwide rollout

Nigeria is now on the verge of a major broadcasting transformation as the Federal...


Features

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....