Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos based iGaming company 247 Labs, has officially launched in Lagos, unveiling two brand ambassadors as it seeks to redefine the betting experience by combining sports wagering, entertainment and community engagement on a single digital platform.

The launch also saw the unveiling of  Perliks Defination and Cubana White Lion as brand ambassadors. No doubt, their appointments underscore Betpikr’s commitment to connecting with sports betting communities through personalities whose activities reflect the conversations, predictions and shared experiences that characterise betting culture in Nigeria.

Built around the social nature of betting, Betpikr integrates a sportsbook with casino entertainment, virtual sports and community driven features that allow users to share predictions, exchange betting tips, discuss sporting events and interact with fellow enthusiasts without moving between multiple platforms.

Speaking at the launch, Martin Akinola, Chief Executive Officer of Betpikr, explained that the platform was born out of a simple observation about Nigerian bettors, noting that, they rarely bet alone. According to him, sports enthusiasts routinely follow tipsters on Telegram, exchange predictions on WhatsApp, debate selections in online communities and share betting slips before opening separate applications to place their bets. He explained that,  Betpikr, therefore, seeks to bring these activities together, making social interaction an integral part of the betting experience.

Akinola  further added  that the company developed the platform by listening to the needs of betting communities before translating their feedback into practical features. He said that users wanted reliable tipsters, easier access to betting selections, opportunities for community owners to earn rewards and better ways to share sporting experiences.

Consequently, the platform incorporates public community rankings and performance records to help users assess tipsters and their selections. Its Autobet feature is designed to place selected bets automatically when a chosen tipster places theirs, while community owners can earn as their communities grow.

Furthermore, Betpikr offers Watch Party and live streaming features to bring users closer to sporting action, alongside head to head games that allow participants to test their sporting knowledge against one another. Not only that, the platform also incorporates AI powered tips designed to assist users with their selections.

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Beyond these features, Betpikr has introduced Betpikr Originals, exclusive betting markets, Super Boost offers, jackpots, weekly promotions and an Invite and Earn programme to encourage participation and community growth. The platform supports English and Nigerian Pidgin, with Hausa, Igbo and Yoruba also included in its language offering.

Akinola attributed the company’s development journey to a deliberate decision to build its technology from scratch rather than adopt a white label solution. He maintained that, although the alternative could have provided a faster and less expensive route to market, he said the company remained committed to developing its own platform in Lagos with its team.

The decision, he explained, gives Betpikr greater control over its technology and the flexibility to respond to customer feedback, introduce proprietary features and continue improving the product as users’ needs evolve. He also acknowledged the contributions of the company’s employees, partners, advisers, investors, family and friends, describing their support as instrumental to bringing the platform to life.

Addressing customers, the chief executive emphasised that trust must be earned through consistent performance rather than promises made at a launch. He pledged that the company would focus on dependable service, reliable payouts and continuous product development while remaining responsive to user feedback.

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Anjola Odunsi, Chief Operating Officer,  said Betpikr’s community first approach reflects the place of social interaction in Nigerian betting culture. According to Odunsi, betting in Nigeria extends beyond placing wagers to encompass conversations, predictions, friendly competitions and shared reactions to sporting outcomes.  She explained that the company deliberately designed Betpikr to reflect these behaviours, allowing users to connect with fellow sports enthusiasts while accessing betting markets and entertainment offerings.

Odunsi also highlighted the decision she and Akinola made to develop the platform independently in Lagos rather than rely on an existing white label product. Although the journey presented challenges and moments of uncertainty, she said the decision had enabled the company to create a product shaped by its own vision and the needs of its target audience.

She maintained that owning the technology would allow Betpikr to introduce new features more quickly and sustain innovation in an evolving iGaming industry. Beyond technology, Odunsi emphasised the importance of the operational systems supporting the platform, including marketing, payments, regulatory compliance and customer care. She disclosed that Betpikr is licensed by the Lagos State Lotteries and Gaming Authority, adding that the company takes its regulatory responsibilities seriously.

She further explained that responsible gaming forms part of the platform’s design, with tools that allow users to set limits on deposits and betting activity over defined periods. These measures are intended to encourage users to exercise greater control over their gaming activities.

Cubana White Lion, one of the unveiled brand ambassadors, expressed delight at his association with Betpikr, explaining that the platform aligns with values he considers important to the betting industry. The brand pioneer ambassador said he was particularly pleased with the brand’s emphasis on transparency, trust, community participation and responsible betting.

He welcomed the opportunity to represent a platform seeking to bring bettors together while promoting a more connected experience around sports and gaming. His appointment, alongside that of Perliks Defination, therefore, positions the two personalities as key representatives of Betpikr as it builds awareness and strengthens engagement with sports betting audiences. Their unveiling also reinforces the company’s emphasis on community participation as a central part of its identity, rather than treating social interaction as an addition to conventional betting services.

Jad Moubarak, Head of Sportsbook at BetBigger, has urged the company’s workforce, partners and affiliates to sustain a culture of commitment, customer focus and continuous improvement, saying the company’s long-term success will depend on its ability to maintain the drive and discipline of a business just starting out.

Delivering his keynote speech during the launch of BetBigger, Moubarak described the platform’s Nigerian identity, its people and its understanding of local consumers as key advantages in a competitive sports betting market.

Betpikr enters Nigeria’s competitive betting market with a sportsbook covering thousands of sporting events across international competitions, major European football leagues, Nigerian football and other sporting categories, including esports.

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More importantly, its casino offering features more than 1,000 games across slots, live casino and crash games, while its virtual sports section provides computer generated sporting events across several categories. Users can access the platform through its desktop website, mobile website and native mobile application.

Nevertheless, the company faces the challenge of distinguishing itself in a market where consumers have multiple betting platforms to choose from and where confidence in payment reliability, customer service and responsible gaming remains important.

For Betpikr, the launch and unveiling of its two brand ambassadors mark an important step towards establishing its identity and building relationships with its target audience. Its ability to translate its community first proposition into reliable services, transparent operations and sustained customer engagement will be crucial to its long term prospects.

With its locally developed technology, integrated social features and newly appointed brand ambassadors, Betpikr is positioning itself as a Nigerian built platform seeking to bring sports betting, entertainment and community engagement together in one digital destination. The platform is now available to users in Nigeria through its website.

In addition, the event was graced with the presence of distinguished personalities and this include the  Director General of the National Sports Commission Hon. Bukola Olopade, amongst several others.

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