Power Oil’s WalkHeartOn has reached a significant milestone, completing 10 years of using experiential engagement to promote conversations around heart health and healthier living. The 10th edition, held on October 1, 2026, at The Stables Sports Ground, Surulere, Lagos, in celebration of World Heart Day recorded 25,536 registrations and 11,896 physical attendees.

The figures reflect the sustained reach of an initiative that has evolved beyond an annual fitness activity into a platform where brand purpose, community engagement and lifestyle intersect. WalkHeartOn 10.0 combined physical activity with health checks, fitness sessions, games, refreshments, music and entertainment. This created an environm

 

ent where participants could engage with the heart-health message through an experience rather than simply receiving it as brand communication.

 

Commenting on the milestone, Roland Akpe, Marketing Manager, Oils and Fats Portfolio at Tolaram, said, “For 10 years, WalkHeartOn has been a reflection of Power Oil’s commitment to helping Nigerians live healthier lives, reminding us that caring for our hearts goes beyond what we eat. It is also about staying active, moving more and making healthier choices every day. As we celebrate World Heart Day and a decade of WalkHeartOn, we are proud to have created a platform that brings Nigerians together to take meaningful steps towards healthier hearts.”

The figures reflect the sustained reach of an initiative that has evolved beyond an annual fitness activity into a platform where brand purpose, community engagement and lifestyle intersect. WalkHeartOn 10.0 combined physical activity with health checks, fitness sessions, games, refreshments, music and entertainment. This created an environment where participants could engage with the heart-health message through an experience rather than simply receiving it as brand communication.

Commenting on the milestone, Roland Akpe, Marketing Manager, Oils and Fats Portfolio at Tolaram, said, “For 10 years, WalkHeartOn has been a reflection of Power Oil’s commitment to helping Nigerians live healthier lives, reminding us that caring for our hearts goes beyond what we eat. It is also about staying active, moving more and making healthier choices every day. As we celebrate World Heart Day and a decade of WalkHeartOn, we are proud to have created a platform that brings Nigerians together to take meaningful steps towards healthier hearts.”

As brands increasingly seek meaningful ways to connect with consumers beyond traditional advertising, WalkHeartOn offers an example of how a consistent purpose can be transformed into an enduring experiential platform.