Spotlight

LATEST NEWS

Diageo appoints Janine Blakeway to lead global Vodka Innovation

Diageo has appointed marketing and innovation specialist Janine Blakeway as its new...

Anietie Udoh appointed to 2026 NY Digital Awards International Jury

Nigerian marketing and communications professional, Anietie Udoh, has been appointed...

IMC

Information minister, Idris to host Advertising Industry Colloquium 4.0; DG VON, Ndace to Chair

The Advertising Regulatory Council of Nigeria (ARCON) has named Alhaji Mohammed Idris,...

Adidas rides football Fever to higher sales amid margin concerns

Adidas delivered another quarter of robust revenue growth and raised its full year...


Features

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's...