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LATEST NEWS

A global seat for a homegrown visionary: President Tinubu hails Otega Ogra’s historic leap into WFA inner circle

Across the sprawling landscape of global industry, a powerful new pulse emanates...

From Policy Paper to Public Plate: NPRW 2026 Croc City opens with a unified call for strategic communication in governance

The third edition of the Nigerian Public Relations Week (NIPRW), tagged Croc City...

IMC

Anietie Udoh makes ‘Symbol Awards’ powerlist of  Most Influential Business figures

Anietie Udoh, Marketing Director of MARKETING EDGE, has gained global recognition...

A new horizon as Uche Onwudiwe steps into new era of innovation at Tolaram Group

Change rarely announces itself loudly. Instead, it begins quietly through a decision,...

Features

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...