Spotlight

LATEST NEWS

Axxela strengthens gas distribution footprint with new customer connections

Axxela Limited, a leading gas and power company in sub-Saharan Africa, has successfully...

ADVAN’s six women, five men executive: A Powerful statement on future of women corporate leadership in Nigeria

There was a time when leadership across many of Nigeria's boardrooms was almost exclusively...

IMC

Guinness Nigeria appoints Zainab Bakare Brand Manager

Guinness Nigeria has appointed seasoned marketing professional,  Zainab Bakare as...

AB InBev taps Mondelez Chief Dirk Van de Put to lead as Board Chairman as new growth chapter unfolds

Global brewing giant AB InBev has ushered in a new phase of boardroom leadership...


Features

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns...

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma:...