Spotlight

LATEST NEWS

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform into...

FirstBank appoints Chinwe Egwim as Chief Economist

 FirstBank has appointed Chinwe Egwim as Chief Economist, embedding macroeconomic...

IMC

Nigeria’s streaming economy hits $1.2bn -Report

Nigeria’s streaming industry is entering a new acceleration phase as fresh insights...

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...


Features

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand...