Spotlight

LATEST NEWS

AI fuels global ad boom as WPP Media lifts 2026 industry outlook to $1.3 trillion

Artificial intelligence is rapidly reshaping the global advertising economy and,...

Danish AI scale-up Good Tape and war correspondent Khaja launch global “Names” campaign to protect media workers

Good Tape, the pioneering Copenhagen-based AI scale-up company and creator of the...

IMC

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...


Features

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...