This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public relations strategist and consumer advocacy champion.

The broadcast airs tomorrow on TVC News, channel 418 at 12:30 pm, and on WAP TV at 8 pm, with a rebroadcast on Thursday at 9:30 am.

Programme Focus

The 30-minute programme, known for its blend of industry updates and conversations with thought leaders. In this episode,  Ekine  will be speaking on the Consumers Value Awards, reflecting on its journey so far and unveiling plans for its future.

Professional Background

Akonte Ekine, founder and lead strategist of Absolute PR Limited, has spent more than two decades shaping brand reputations, steering crisis communications, and influencing conversations around consumer trust.

Beyond Absolute PR

Beyond Absolute PR, he is also the brain behind BrandXchange and the convener of the Consumers Value Awards, a platform that celebrates brands committed to delivering true value in Nigeria’s marketplace.

Consumer Advocacy Contributions

Under his leadership, the Consumers Value Awards has evolved into a benchmark for consumer advocacy, shining a spotlight on accountability, trust, and excellence.

Each edition has pushed boundaries by addressing themes around consumer empowerment, satisfaction metrics, and the responsibility of brands to their stakeholders.

Career Trajectory

Professionally, his career trajectory cuts across top organizations such as FCB Redline, DDB Lagos, Benue Cement Company, and Cement Company of Northern Nigeria, experiences that have enriched his strategic perspective.

Also, he served as a pioneer marketing communications consultant to the Bureau of Public Enterprises, demonstrating his versatility in both private and public sector engagements.

Absolute PR Milestones

So, with Absolute PR, which he established in 2009, Ekine has built one of Nigeria’s most recognized PR consultancies, delivering strategies that have transformed clients into trusted names.

Over the years, his contributions to the industry have earned him both national and international recognition, cementing his place as a leading voice in Nigeria’s communications landscape.