IMC

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

The spotlight this Wednesday shifts firmly to the recently concluded Nigerian Public...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...

LASAA accelerates digital shift, deploys smart Portal, mobile app to reshape Lagos outdoor advertising ecosystem

The Lagos State Signage and Advertisement Agency has taken a decisive and forward-moving...

Fidelity Bank bids farewell to Bammeke, celebrates years of strategic contribution

Fidelity Bank Plc has formally concluded a chapter in its boardroom as Morohunke...

Celebrating Mike Adenuga at 73: The architect of affordable calls, stronger family bonds, national pride

For a man like Mike Adenuga, his name will not simply appear in history, it will...

NIPR pledges MoU with ABU Zaria on food security, peace advocacy at close of NIPRW 2026

The Nigerian Institute of Public Relations has pledged to formalise a Memorandum...

MTN Nigeria recognized in IFC report for advancing gender equality in the Workplace

MTN Nigeria Communications Plc has been featured in a newly published case study...

Guinness Nigeria at 76: A legacy forged in grit, refined by innovation, excellence, culture

For Guinness Nigeria, it has been nothing but timeless and tenacious journey as it...

Vitafoam sustains momentum with higher revenue,  stronger margins in Q2 2026

Vitafoam Nigeria Plc accelerated its earnings performance in the second quarter of...