IMC

Harnessing sports media beyond traditional ratings

As sports audiences spread across television, streaming and digital platforms, brands...

Falade pledges stronger domestic impact as NLNG advances Train 7

The Managing Director and Chief Executive Officer of Nigeria LNG Limited, Leye Falade,...

MARKETING EDGE mourns veteran journalist, Dotun Oladipo

MARKETING EDGE mourns the passing of veteran journalist and founder of The Eagle...

LinkedIn ad revenue set to hit $11.3bn by 2027

LinkedIn’s advertising business is set for another strong expansion, with global...

Coca-Cola Nigeria: Meet  Marketing Directors who shaped a legacy of brand building

In the life of every enduring brand, there are individuals whose names may not always...

Neliaku strengthens Kenya engagement ahead of World PR Forum

President of the Nigerian Institute of Public Relations, NIPR, Dr. Ike Neliaku, has...

Nonso Okoye takes helm at VFD Microfinance Bank as Managing Director

VFD Microfinance Bank has appointed Nonso Kenneth Okoye as its new Managing Director,...

 MARKETING EDGE ONTV hosts Onyemauwa this Wednesday

MARKETING EDGE ONTV this Wednesday airs the second and concluding part of its Industry...

PepsiCo opens global agency review to accelerate AI first marketing strategy

PepsiCo has launched a global agency review as the food and beverage giant moves...

AI agents to influence $3.35trn in consumer spending by 2030, WARC, PHD

Artificial intelligence agents are set to become a major force in consumer purchasing,...