As part of Dentsu  Global’s initiative to unite teams around the world as a force for good through its annual event, One Day for Change (ODfC), Dentsu Nigeria brought the world of advertising directly into the classrooms of public secondary schools in Lagos, inspiring the next generation of marketers, creatives, and business leaders.

Meanwhile, each year, Dentsu markets around the world participate in the ODfC Initiative by organizing events near their offices. Many support local non-profits.

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Also, with this initiative, Dentsu aims to generate ideas for the future and solve challenges facing society through its people, who participate in activities that contribute to local communities.

In 2025, the ODfC activities across global markets focused on four themes: How we live with nature; How we use things; How we eat; and How we support each other.

In other words, these themes encouraged employees to learn, support their wellbeing, give back to their communities, get out in nature, and connect with colleagues in meaningful ways.

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For the Nigerian market, Dentsu Nigeria explored the theme: “How We Support Each Other,” and powered an impactful advertising career mentorship session with students at Army Children Secondary School, Ikeja.

The session focused on bridging the gap in career mentorship for students in Nigeria’s public secondary schools.

Dentsu Nigeria made this a key CSR commitment by leveraging the ODfC initiative to stimulate interest in advertising and marketing careers among young people.

The company provided early guidance to students who otherwise lacked access to mentorship or industry insights.

“Our goal is simple—catch them young and show them a path,” said Emeka Chris Okeke, Group Chief Executive Officer of MediaFuse-Dentsu Nigeria.

“Dentsu Nigeria has a long history of supporting education, and we believe it’s our responsibility to inspire and empower students to explore the vast world of marketing and advertising.”

This year’s activation provided an engaging platform where professionals from Dentsu Nigeria facilitated interactive career sessions with students and demystified the advertising world.

These sessions covered four key career paths within the industry: Digital, Creative, Core Media, and Finance. The facilitators shared real-world insights, practical tips, and career opportunities with guidance tailored to each specialization.

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Students responded with enthusiasm to the session on Digital Marketing, where Wilfred Emmanuel, Senior Digital Performance Manager at Dentsu Performance Nigeria, explained how data and technology shape modern marketing.

In the Creative session, Ezechimerem Ohaegbulam, Content Manager at Dentsu Creative Nigeria, guided students through the creativity, storytelling, problem-solving, and design processes that drive impactful advertising.

In the Core Media stream, Chidinma Ugoji-Eke, Senior Media Executive at Carat Media Nigeria, helped students understand the importance of media strategy and planning in delivering effective campaigns.

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In the Finance session, Oluwatosin Ogundele, Finance Business Partner at Dentsu Performance Nigeria, introduced students to budgeting, negotiation, and how to build confidence with money and numbers.

Kelani Mustapha, Human Resource Manager at MediaFuse-Dentsu Nigeria, emphasized that the initiative goes beyond a one-off event.

“This is part of our long-standing commitment to supporting education. We’re not just sparking interest—we’re building a pipeline of future professionals who can one day shape the industry,” he said.

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The day concluded with vibrant interactions, Q&A sessions, and souvenir presentations for students who actively participated.

Dentsu Nigeria intends to build on this momentum by hosting selected students in future agency immersion sessions, where they can experience advertising operations up close.

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With One Day for Change 2025, Dentsu Nigeria reaffirmed its position as not only a marketing powerhouse but also a purpose-led organization committed to community impact and youth empowerment.

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