2022 NIMN Conference designed to revolutionise the profession
By Oghale Mafuru
The new normal occasioned by the coronavirus pandemic has made it imperative for businesses to rethink strategy and fundamentally engage disruptive ideas that sustain goals and objectives.
It is against this backdrop that Chioma Afe, Chairman of the planning committee of the 2022 edition of the Marketing Conference of the National Institute of Marketing of Nigeria, NIMN, and Group Head, Retail Marketing & Analytics, Access Bank Plc, has urged professionals in the Integrated Marketing Communications industry to leverage the event to drive efficiency through technological optimisation.
Speaking in an exclusive interview with MARKETING EDGE, the corporate amazon who said the conference is strategically designed to crystalise the impact of technology on the marketing ecosystem stated that the theme “Driving business sustainability in the age of data and tech” will expose participants to current realities and initiatives that drive efficiency and sustainability.
In her words: “We understand that business needs to be sustainable in this time when marketing is now working hand in hand with technology and a lot of consumer data. How do you sustain your business? So, this is the kind of conversation that we expect to have.”
According to her, the conference will have two-panel sessions where issues around disruptive marketing as well as the future of marketing in a tech-driven world will be extensively analysed by industry experts with proven records of exploring disruptive initiatives to drive marketing objectives.
“So, we got two panels of discussants as part of our event. The first panel will focus on disruptive marketing and e wanted to look at it from the lens of the agencies that support businesses to achieve marketing campaigns and design marketing strategies. We got two agency partner representatives.
“The second panel is on the future of marketing in the tech-driven world. What we are looking at here is the rise of fintech, innovators, and those people that are thinking out of the box and are enabling either transactions or services or looking at recruitment practices that are different now. The fusion between marketing and technology; how marketing is evolving and how they are using this to either gain customer share in the market, acquire new customers, sustain customers and disrupt” she added.
The conference which is billed to hold on June 16th at the prestigious Eko Hotel, Victoria Island, Lagos is expected to have Kelechi Nwosu Chief Executive Officer of TBWA\CONCEPT, Segun Ogunleye, General Manager Marketing, Seven-up Bottling Company, Uchenna Uzo, Faculty Director, Lagos Business School among other notable industry intellectuals as facilitators.
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