Promoting collaboration and inclusivity can drive meaningful change in advertising – Saeidi

By Abimbola Mohammed

Sasan Saeidi, World President and Chairman of the International Advertising Association (IAA), believes that promoting collaboration and inclusivity can drive meaningful change in the advertising landscape.

This statement refers to the IAA’s new global campaign, “The United Nations of IAA,” developed by X3M Ideas, a creative agency.

The campaign aims to highlight the IAA’s commitment to inclusivity and diversity, showcasing its global leadership team, which embodies unique perspectives, a collaborative spirit, and compassion.

Saeidi stated, “Our global community is stronger when we come together, and we believe that by promoting collaboration and inclusivity, we can drive meaningful change in the advertising landscape.”

The campaign will focus on raising awareness of the IAA’s mission and values while encouraging new members to engage with local offices and become part of this transformative journey.

Dagmara Szulce, IAA Global Managing Director, added, “We invite members and non-members alike to join us in this movement.”

“The IAA is committed to building a more sustainable future for the advertising industry, one that reflects the diverse voices and innovative ideas of its global community.”

She also extended special thanks to Steve Babaeko, IAA Nigeria Chapter President and CEO of X3M Ideas, and his creative team for developing the campaign.