Agency

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Publicis Groupe records exponential year on year growth, optimistic about 2022

By Oghale Mafuru Publicis Groupe, one of the world’s largest advertising and...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...

Ogilvy elevates Devika Bulchandani to global president

Ogilvy has announced Devika Bulchandani as the global president of Ogilvy. Devika,...

X3M Ideas promotes Mike Miller to executive creative director

By Abimbola Mohammed Leading Nigerian creative powerhouse, X3M Ideas has announced...

The Hook Creative Agency is my greatest adventure yet – Sam Ochonma

After trying his hands on so many things, Sam Ochonma decided to settle for advertising....

APCON cracks down on quacks, introduces new vetting regime in April

By Oghale Mafuru In the pursuit of professionalism and strict adherence to ethical...

NIMN President charges practitioners on productivity

By Oghale Mafuru The president of the National Institute of Marketing of Nigeria,...

Mediaocean taps John Malysiak, Perianne Grignon to boost omnichannel competencies

Mediaocean, the mission-critical platform for omnichannel advertising, has announced...