Agency

Media advertising review of top companies gross N50 billion in 2021

Feelers emanating from the Nigerian Marketing and advertising eco-system have revealed...

Omnicom Group mourns Barry Loughrane who passed on at 89

Barry Loughrane, one of the great men who passed the sand of time in the advertising...

Experiential experts commend 2021 business outlook

By Felicia Nwosu Professionals in the Experiential Marketers Association of Nigeria...

American Airlines appoints Walton Isaacson its multicultural agency

By Tunde Animasaun As a way to ‘better connect with Black travelers' and cash...

Media planning and buying recover from pandemic as risks persist 

By Abimbola Mohammed As the world gradually adjusted to the new normal at the...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...

Algorithm Media grabs multi-billion naira Coca-Cola business

In 2020, The Coca-Cola Company evolved its agency model, meaning its $2.5 billion...

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC News DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC news DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

COVID-19 forced creatives to rethink strategy – Tunde Shobanjo

By Felicia Nwosu Tunde Shobanjo, Head of Business/Chief Operating Officer, Leo...