APCON cracks down on quacks, introduces new vetting regime in April

By Oghale Mafuru

In the pursuit of professionalism and strict adherence to ethical practices in the advertising industry, the Registrar of the Advertising Practitioners Council of Nigeria, (APCON), Dr. Lekan Fadolapo is set to launch a crackdown on charlatans and individuals parading themselves as professionals by introducing a new vetting regime effective from April 1, 2022.

Speaking during the Fellows induction ceremony held recently, the advertising regulator disclosed that the agency is determined to eradicate all practices that sabotage efforts aimed to reposition the industry for growth.

He said: “APCON is committed to providing you and every advertising practitioner with a conducive business and professional environment to make sure that the practice and business of advertising in Nigeria are conducted ethically without compromising best practices”.

While reaffirming his resolve to prevent the invasive tendencies of non-professionals into the advertising practice, the agency’s helmsman stated: “The Corporate License Regime of APCON has been strengthened to make sure that we reduce the encroachment of non-registered professionals in the business space of advertising and marketing communications in Nigeria. In the same light, APCON has intensified efforts to monitor and enforce compliance by licensed advertisement organisations”.

Speaking further, he noted that the new vetting regime which will allow only licensed advertising organisations to the Advertising Standards Panel (ASP) for vetting will undoubtedly reduce unlawful and unethical practices and encourage the businesses of licensed organisations


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