AAJ Express Logistics Limited has named Adebisi Peters as its new Head of Brand Communications and Marketing, following the strategic restructuring of its Commercial Department. Effective July 2026, Adebisi, a brand transformation and communications strategist, will lead the company’s branding, communications, marketing, and creative functions through executive transformation engagement designed to strengthen AAJ’s brand equity, expand its market presence, deepen customer engagement, and align communications with the company’s broader commercial ambitions.
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‎According to the company, the appointment reflects its management’s confidence in Adebisi’s strategic leadership, creative thinking, and proven ability to help organisations navigate periods of transformation through integrated brand communications, and marketing strategy. The engagement aligns with Adebisi’s growing reputation as a Brand Transformation & Communications Strategist, partnering with executive teams on defined business transformation mandates that deliver measurable commercial and reputational outcomes.
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‎Over the past several years, Adebisi has established himself as one of a new generation of African communications strategists whose work sits at the intersection of business strategy, culture, creativity, and commercial growth. As Founder of The Kreativo, an integrated brand and communications agency, he has advised organisations across logistics, technology, education, media, and the development sector to include serenity By Brooks Park, Lyvads, Nana’s Arena, Samsung global, Yaba College of technology, SAMDECH, GESP and many more on brand positioning, integrated marketing communications, public relations, strategic storytelling, and market engagement.
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‎His approach combines strategic thinking with execution helping organisations move beyond visibility to build relevance, trust, and sustainable market influence. Unlike traditional agency engagements focused solely on creative execution, Adebisi’s work centres on diagnosing communication challenges, developing strategic frameworks, strengthening brand perception, and building systems that continue delivering value long after an engagement has concluded.
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‎A Portfolio Defined by Transformation Before joining AAJ Express Logistics, Adebisi recently completed a one year communication and media consultant role, through the Girls’ Education and Skills Partnership (GESP), a girl-child empowerment programme sponsored by FCDO, Uk Aid, Generation Unlimited and UNICEF in collaboration with Yaba College of Technology.
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‎He and his team at theKreativo led the creative strategy, production, promotion, influencer and online marketing and direction of documentary projects that amplified the stories of young women gaining digital and technical skills, transforming programme outcomes into compelling narratives for stakeholders, development partners, and international audiences.
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‎Adebisi also played a strategic role in the Lagos Has Talent: Climate Action Edition, designing an influencer-led communications campaign that mobilised prominent digital creators and youth communities to engage in climate advocacy through culturally relevant storytelling and digital engagement, internationally.
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‎Adebisi contributed to documentary storytelling initiatives connected to Samsung’s Generation17 programme, directing and producing authentic human-interest narratives that highlighted youth leadership and social impact aligned with the United Nations Sustainable Development Goals. Beyond corporate engagements, he is also the founder of Shoot Your Shot Africa, a platform dedicated to empowering emerging African storytellers, filmmakers, and creative entrepreneurs through education, mentorship, and industry collaboration.
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‎Leading AAJ’s Next Chapter in his new role, Adebisi will provide strategic leadership across AAJ Express Logistics’ branding, marketing, communications, and creative functions. His responsibilities include developing integrated marketing strategies, strengthening corporate communications, driving customer acquisition initiatives, overseeing brand consistency across all touchpoints, managing strategic media relationships, leading creative campaigns, and working closely with commercial leadership to support revenue growth and market expansion.
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‎Industry analysts hold that the appointment reflects a broader shift among growth-focused organisations towards engaging specialist transformation leaders capable of delivering strategic outcomes within clearly defined periods. Rather than measuring leadership by tenure alone, more organisations are increasingly prioritising expertise, speed of execution, and measurable business impact.
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‎Among the new generation of strategic leadership, Adebisi represents a growing class of executive communications professionals who operate on strategic transformation engagements, working alongside founders, boards, and executive teams to reposition organisations, strengthen market perception, and build integrated communications systems that support long-term business growth. His appointment at AAJ Express Logistics signals the company’s commitment to investing not only in operational excellence but also in the strategic power of brand, reputation, and customer experience as drivers of competitive advantage.
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‎As African businesses continue to compete in increasingly dynamic markets, appointments like this underscore a changing reality, because organisations are no longer looking solely for marketers, they are seeking strategic partners who can help shape perception, influence markets, and build enduring brands.
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‎Adebisi Peters is a Brand Transformation & Communications Strategist, Filmmaker, and Founder of The Kreativo, an integrated brand and communications agency. He partners with founders, CEOs, and executive leadership teams to reposition organisations, strengthen brand reputation, and accelerate commercial growth through integrated marketing, strategic communications, public relations, and culture-driven storytelling. His portfolio spans logistics, technology, education, development, media, and the creative economy across Africa.