Agency

I believe in Nigerian agencies, they are very resilient – Femi Adelusi

By Abimbola Mohammed Media expert, Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

Dentsu UK names Carat veteran as chief operating officer of media

Dentsu UK and Ireland has appointed Mark Hughes as its director of operations for...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

GroupM taps Carat’s Kim as first-ever chief product & services officer

WPP’s GroupM North America unit has appointed JiYoung Kim, as its Chief Product...

Dentsu International appoints Nnenna Ilomechina as global COO from Accenture

Dentsu International has announced the appointment of Nnenna Ilomechina as its global...

OMD grabs Stada pharmaceuticals, consolidates EMEA media duties

OMD, a global media buying and planning agency, has been appointed by Global Pharma...

Tayo Oyedeji appointed CEO of Publicis Groupe/ Redefini Nigeria

Dr. Tayo Oyedeji, a business leader with startup and corporate organization experience...

MARKETING EDGE on TV hosts Lanre Adisa on TVC News DStv Channel 418 at 12:30 PM tomorrow

By Oghale Mafuru Foremost and leading brand centric television programme, MARKETING...