Publicis Groupe records exponential year on year growth, optimistic about 2022
By Oghale Mafuru
Publicis Groupe, one of the world’s largest advertising and marketing companies, has disclosed that the company’s financial report is at an all-time high despite the COVID-19 pandemic crisis.
Chief Executive Officer of and Chairman of Publicis Groupe, Arthur Sadoun, who made this disclosure on the company’s website, noted that the company in the last two years has recorded remarkable performance in terms of growth, exceeding expectations.
“Looking at our performance on a two-year basis, we exceeded 2019 levels faster and more strongly than expected, at 3% growth for the full year that accelerated to 5% in the second half. The U.S., where our model is the most advanced, was a strong contributor to this performance, growing +8% versus 2019,” he said.
The chairman, while attributing the company’s success to its ability to capture the structural shifts in the industry towards first-party data management, digital media, commerce, and business transformation, said the company delivered +10% full year organic growth, with Q4 at +9.3%, above expectations, and a strong performance across all of its regions.
He said: “We are emerging from the pandemic as a stronger company, and a better one. The progress we have made across our Environmental, Social and Governance strategy is setting a clear industry standard. Our combined efforts on this front have led to Publicis topping the rankings for our sector with 8 out of 10 leading ESG ratings agencies.
“Our overall dynamic, driven by the strength of our model and new business wins means that we aim to deliver organic growth between 4% and 5% in 2022, with an operating margin and free cash flow at the same record levels as in 2021, circa 17.5% and 1.4 billion euros respectively.”
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