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LATEST NEWS

ARCON DG calls for collaboration, responsible innovation at fourth Advertising Industry Colloquium

The Advertising Regulatory Council of Nigeria (ARCON) has opened the fourth edition...

Playing to Win: Efosa Aigbe urges professionals to turn Nigeria’s economic realities into growth opportunities

As businesses navigate the second half of 2026 amid economic reforms, persistent...

IMC

Publicis upgrades 2026 forecast after strong AI driven quarter

Global communications powerhouse Publicis Groupe has strengthened its financial outlook...

Rubellite Beauty Global, poised to reshape beauty experiences across Africa

Rubellite Beauty Global, no doubt,  is setting its sights on transforming Africa's...


Features

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive...