Spotlight

LATEST NEWS

inDrive Commits ₦132m to driver reward campaign in Lagos and Abuja

inDrive, a global mobility and delivery services platform, has committed more than...

Unilever Nigeria empowers next generation through annual scholarship scheme

Unilever Nigeria, one of the leading fast-moving consumer goods companies in Nigeria,...

IMC

Microsoft tightens AI ad rules, demands greater transparency around synthetic content

Microsoft Advertising is placing greater emphasis on transparency as artificial intelligence...

Coca-Cola unveils $10bn US investment plan as bottling network drives expansion

Coca-Cola is set to channel $10 billion into infrastructure across the United States...


Features

OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season

The Out-of-Home Advertising Association of Nigeria (OAAN) used its 41st Annual...

Why Nigeria’s distribution gaps demand  new marketing approach

Nigeria’s persistent distribution challenges across agriculture, healthcare...

How AI became the gatekeeper between your brand and your consumer

Something fundamental has changed in the relationship between brands and consumers....