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LATEST NEWS

NIPR Lagos chapter to host fireside Cchat on building a successful PR career

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set...

Consumers put values first as ethical labels market heads toward $1.9 trillion

Ethical consumption is rapidly moving from a niche preference to a mainstream purchasing...

IMC

New chapter opens at 11 Plc as Osagie Ogedegbe makes maiden appearance

A fresh leadership phase has begun at 11 Plc, formerly Mobil Oil Nigeria Plc, as...

Building a PR agency is a marathon, not a sprint, Abdul tells NIPR Lagos chapter

One of the most persistent misconceptions in Nigeria's public relations industry...


Features

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services...