Spotlight

LATEST NEWS

Vitafoam sustains momentum with higher revenue,  stronger margins in Q2 2026

Vitafoam Nigeria Plc accelerated its earnings performance in the second quarter of...

Omnicom accelerates growth to $6.2bn in Q1 as IPG deal, AI capabilities power expansion

Omnicom Group has delivered a strong start to 2026; notably, the company lifted its...

IMC

Volkswagen reboots global social media strategy to deepen digital engagement worldwide

Volkswagen has selected Jung von Matt SPREE as its lead global social media agency,...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...

Features

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story...