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LATEST NEWS

Dr. Chitsunge urges Nigeria to turn food security plans into real impact

Food security is no longer just an agricultural concern but a matter of national...

Stanbic IBTC Bank Nigeria PMI®: Business activity continues to rise, but higher fuel costs limit growth

The Nigerian private sector remained in growth territory at the start of the second...

IMC

Nigeria’s streaming economy hits $1.2bn -Report

Nigeria’s streaming industry is entering a new acceleration phase as fresh insights...

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...

Features

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...