Spotlight

LATEST NEWS

Performance management in a creative environment without killing the culture

By Ayodeji Razaq, Co-founder and Group COO of The People Company Group (TPCG) I've...

What Kenya’s Historic Cannes win means for Africa and why Nigerian agencies should pay attention

Kenya has made history at the 2026 Cannes Lions International Festival of Creativity...

IMC

Shell names first Nigerian Executive Vice President, Country Chair as Elohor Aiboni takes charge of Nigeria operations

Shell has appointed Elohor Aiboni as Executive Vice President and Country Chair for...

No clearance, no campaign Ad: ARCON tightens grip ahead of 2027 election

The Advertising Regulatory Council of Nigeria (ARCON) has issued a stern directive...


Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...