Spotlight

LATEST NEWS

Dettol Nigeria wraps up storytelling challenge with 30 winners

Dettol Nigeria has concluded its “12 Hour Protective Shield” storytelling challenge,...

Oti Ukubeyinje closes 3-year Diageo chapter, sets sights on AI-Driven marketing transformation

After three years of strengthening consumer data capabilities across African markets...

IMC

LAIF partners with The Loeries to strengthen governance and technical capability

The Lagos Advertising and Ideas Festival (LAIF), West Africa's premier celebration...

Black Market sets new film screening record with 51,000 spectators at Lagos TBS

Nollywood has recorded a major milestone in large-scale cinema exhibition as crime...


Features

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...

Experts on redefining agency client relationships beyond campaign delivery

The days when an advertising agency could secure a client simply by producing...

Harnessing sports media beyond traditional ratings

As sports audiences spread across television, streaming and digital platforms,...