Spotlight

LATEST NEWS

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Meta cuts 8,000 jobs, reassigns 7,000 more to AI teams

Meta began notifying roughly 8,000 employees on Wednesday that they are being laid...

IMC

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

The spotlight this Wednesday shifts firmly to the recently concluded Nigerian Public...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...

Features

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...

Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....