Spotlight

LATEST NEWS

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Publicis secures HP’s global media business as tech giant reshapes agency alliances

Hewlett Packard (HP) has entrusted its global media account to Publicis Media, drawing...

IMC

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

AI drives marketing automation market toward $81bn by 2030 – Report

The global marketing automation industry is accelerating rapidly as businesses increasingly...


Features

Agencies are still pitching campaigns – but their clients need business solutions.

The demand for agency business solutions is reshaping the advertising industry....

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift...

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling...