How Nigeria dairy brands celebrated World Milk Day with consumers

By Abimbola Mohammed

In commemoration of the 23rd world milk day celebration, dairy brands in Nigeria as part of giving back to the society , raising awareness about the nutritious value of dairy products and how daily consumption plays a key role in achieving optimum health, have in their different ways identified with the global celebration by promoting their products.

Globally the theme for this year’s celebration “Enjoy Dairy” was to raise awareness about the importance of milk and the challenges of the dairy industry.

Dairy brands therefore took advantage of the World Milk Day as a marketing strategy to celebrate, get creative while promoting their brands and rewarding their loyal customers with cash prices and gift cards.

Three Crown Milk: In celebration of World Milk Day, milk, Nigeria’s leading low cholesterol milk brand from the stable of FrieslandCampina WAMCO, excites its consumers by providing them with free health breakfast and health checks.

The post also indicated that there will be a day out with two celebrities in two different locations (Osogbo and Kano) in Nigeria.

The post reads: “Three Crowns Milk: World Milk Day 2023 is just around the corner, and we are super excited. Guess the two cities we’ll be at, Osogbo and Kano, are you ready?

“Three Crowns will be live in your cities this Thursday with Amal Umar & Lizzy Jay to celebrate World Milk Day. Live around these places? Join us in celebrating the goodness of Three Crowns Milk, and tag someone who shouldn’t miss this. See you on Thursday!”

Dano Milk: In the same vein Dano Milk from the stable of Arla Food Products  also celebrates its consumers with the Dano Milk O’clock challenge, where participants are expected to talk about “any special occasion you can celebrate with milk” using the hashtag #WhyNotMilk.

The post reads: “Fam, #DanoMilkOclock is back and we’re super excited to unveil all the fun and goodies. This #WorldMilkDay on June 1st, we’ve lined up 5 exciting tasks with 5 of your fave personalities. The fun kicks off tomorrow at 9am so make sure you join in for a chance to win 20,000 Naira worth of shopping vouchers.”

Some of the lined up celebrities for the challenge include: Rechael Okonkwo, Diary of kitchen lover, Aproko Doctor, Elezonam, and Mr. Macaroni.

Hollandia Milk: from the stable of Chi Limited also delights its consumer in the spell and win challenge with airtime and over 60 days’ worth of Hollandia Full Cream Milk Powder supply reward.

On its Instagram page Hollandia Milk post reads: “Hollandia milk you’ve blown us away with the incredible entries you guys have sent for the Spell and Win with Hollandia Challenge. Your creativity has truly shone through. Each selected winner will get N5000 airtime and over 60 days’ worth of Hollandia Full Cream Milk Powder supply. Participants must also use the hashtags #SpellHDD and #HollandiaDairyDay in entries.”

Peak Milk: FrieslandCampina WAMCO was not left out. Peak Milk excited its customers with ‘Something is Missing’ Challenge. To join the challenge participants are expected to upload a picture or video while enjoying a breakfast meal with Peak Milk.

The post reads: “A complete breakfast is a Peak protein breakfast, and no matter how sumptuous your meal looks, if Peak Milk isn’t in your breakfast, it’s incomplete!

We are searching for the missing most important ingredient to help you reach your Peak.”

“The gist is, take a picture or video of yourself enjoying your complete breakfast meals with Peak milk and stand a chance to win amazing prizes, courtesy @peak milk. #EnjoyDairy, Goodluck fam #SomethingisMising.”

The World Milk Day Organization hosts annual celebrations on June 1 to highlight the achievements and hard work of the dairy industry. This industry is responsible for keeping infants, children, and adults fed with nutritious milk. As Milk Day is about encouraging people to drink milk to stay healthy, it is equally about appreciating the dairy industry. This day is observed by all United Nations member states, to educate the public about the importance of milk.


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