Brands

Babaeko champions blueprint for pan-African creative growth at Craft Addis 2026

By Ralph Tathagata Founder and CEO of X3M Ideas, Steve Babaeko, joined a distinguished...

Advertising industry could save millions and cut carbon emissions with Simple production changes, AdGreen report

The global advertising industry is sitting on an untapped opportunity to simultaneously...

WARC Effective 100 names  campaigns, brands, agencies setting  pace for results

No doubt, the results arrive with weight that  carry proof and more importantly,...

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

Unilever, UNICEF exceed target as FUCAP hits 900,000 Nigerian youth

Unilever Nigeria and UNICEF have surpassed their original target of equipping 700,000...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

MARKETING EDGE ONTV will this Wednesday host Sola Akinsiku on its Industry Conversation...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova...

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...