Tag: FMCG

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Bamigbaiye-Elatuyi

A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr...

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

Unlocking Nigeria’s next growth frontier in tier 2 and tier 3 cities

In the dynamic fabric of Nigeria’s growing economy, Lagos is often portrayed as...

Arla Group’s revenue hits €7.06bn in HY1 2023

By Ibidunni Banjoko Arla Group has released its half year 2023 financial report...

Global FMCG market size to gain a steady growth of USD15M by 2028

By Felicia Nwosu Following the latest research report released by Market Statistics...

Nigerian Marketing Awards announces 2nd edition, opens entries

By Ralph Tathagata The second edition of Nigerian Marketing Awards has been announced...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a key...

Premiumization propels global growth for RTD beverage market

By Joseph Ekeng Ready-to-Drink (RTD) beverages, once dismissed as sugary...

Unilever Nigeria’s unaudited HY1 report records 24% growth in turnover

By Ibidunni Banjoko Nigeria's leading Fast-Moving Consumer Goods (FMCG)...