‎Obi Asika is the Director-General of the National Council for Arts and Culture, Nigeria and has been a tireless advocate and key driver of the Nigerian creative industries for more than three decades.

Before this appointment in January 2024, ‎Mr. Asika was a multi-award-winning creative entrepreneur who built one of the most successful entertainment brands in Nigeria (Storm 360/Storm Records). He was also Executive Producer of FIFA U20 World Cup 1999, Big Brother Nigeria, The Apprentice Africa, Calabar Festival 2008, The Omniverse and co-founded Social Media Week Lagos, the biggest new media and technology conference in Africa, amongst other accomplishments.
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‎ Mr. Asika, a seasoned professional and versatile public office holder, will be speaking on the theme, “NEW CREATOR VALUE: A REASSESSMENT OF TRADITIONAL CREATIVE INDUSTRY”.

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‎Obi Asika’s previous public sector appointments include becoming Senior Special Assistant to the President on Social Media in 2015 and contributing his expertise to more than 15 Federal Government committees across different Administrations. He has also contributed his leadership to several creative sector boards, including DAAR Communications, the Copyright Society of Nigeria and Online Publishing Association of Nigeria. He was part of the team that gave birth to the national start-up act as a core member of the presidential team, and he has also been a member of the Joint Industry Board on Audience Measurement, which is building the television marketplace.
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‎An internationally renowned thought-leader on the African creative and cultural economy, Obi Asika was appointed in 2014 to the Advisory Board of the Smithsonian Museum of African Art in Washington, D.C. and he has delivered presentations at the London Business School, Harvard Business School, MIT, Wharton School of Business, Corporate Council on Africa, South by South West and more.
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