Tag: Marketing

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...

APCON denounces indecent and offensive mobile advertisement

The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust,...

Major shifts on the horizon in Nigeria’s consumer landscape

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of...

UBA signs Wizkid as Brand Ambassador

UBA, Africa's best and most resilient banking group with operations in 20 African...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

Mobile ad fraud took a $2.3bn toll on marketers in the first half of 2019

 The true cost of mobile ad fraud over the first half of the year has been calculated...

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...