LIA adds two new competitions for 2021 awards
London International Awards (LIA) has added two new competitions for its 2021 awards. The two competitions include Transformative Business Impact and Creative Use of Data.
Transformative Business Impact recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.
Judging Criteria:
Problem Definition: 10%
Key Insight: 15%
Creative Solution: 50%
Business Impact: 25%
COMMERCIAL TRANSFORMATION
Creative Operational Transformation Creative ideas that have transformed businesses operations
Customer Experience Creative ideas that have transformed the businesses and customer experience
New Technology The application of new technology to transform a business function
Product Design Innovative Product Designs that have moved a business’ model or offering forward
Purpose The application of purpose throughout a business to increase business performance
Specific Sector Innovations Innovations that are sector specific (Finance, hospitality etc.)
Sustainability Sustainable Business Innovations that support the UN Sustainable Development Goals
COMMUNITY AND GOVERNMENT TRANSFORMATION
Creative Policy Innovative policies that create culture or behavior changes
Government and Citizen Experience Ideas that have transformed the government and citizen experience
Government and Community Design The design of new community and government services
Government Operations Creative ideas that have transformed government operations
Innovative Community Experience Exhibitions or experiences that through creative engagement change the way people interact with an issue
Sustainable Government and Community Innovations that support the UN Sustainable Development Goals
Requirements
Transformative Business Impact entries require a Case Study uploaded as an MOV or MP4.
You may also upload JPEGs
A written brief must also be provided. This brief can be up to 1,000 words.
Physical Material will not be accepted
Entry Requirements:
Entries submitted must be released in a commercial environment with client approval between 1st September 2019 and 8th August 2021.
All work submitted must be in the exact form it was broadcast, published or released with all the logos, trademarks and copy marks intact, regardless of category or medium. Work must not be altered for submission purposes.
If an Entrant lists more than one company in the Entrant field, two entry fees are required. LIA will invoice the Entering Company for the additional entry fee.
When entering a Case Study:
The presentation should clearly demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
It is mandatory that the Case Studies use Royalty-Free music.
Any entrant that requires LIA to change the media because of music rights will be charged a USD $500.00 fee.
Specs for MOV/MP4 uploads:
Resolution:
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate (23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz File size: 1 GB maximum
Creative Use of Data recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.
Single Categories
Data Collection and Research Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.
Data Integration The integration of multiple data streams that provide insights from planning through to brand strategy and the Creative Campaign.
Data-Led Creativity The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
Data-Led Targeting The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Real-Time Data Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
Social-Powered Data Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.
Requirements
Creative Use of Data entries require a Case Study uploaded as an MOV or MP4
Only one (1) upload allowed per entry
Physical Material will not be accepted
Entry Requirements:
Entries submitted must be released in a commercial environment with client approval between 1st September 2019 and 8th August 2021.
All work submitted must be in the exact form it was broadcast, published or released with all the logos, trademarks and copy marks intact, regardless of category or medium. Work must not be altered for submission purposes.
If an Entrant lists more than one company in the Entrant field, two entry fees are required. LIA will invoice the Entering Company for the additional entry fee.
When entering a Case Study:
The presentation should clearly demonstrate the concept and show the key elements through which the core idea has been expressed.
Must not exceed 3 minutes.
Narration must be in English or have English subtitles.
It is mandatory that the Case Studies use Royalty-Free music.
Any entrant that requires LIA to change the media because of music rights will be charged a USD $500.00 fee.
Specs for MOV/MP4 uploads:
Resolution:
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate
(23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum
Judging will take place remotely in October.
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