marketing news

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

Stanbic IBTC Bank Nigeria PMI: New order growth sustained in March, but higher fuel costs lead to surge in prices

 Growth slowed in the Nigerian private sector at the end of the first quarter of...

Truecaller strengthens global safety push as paying subscribers hit 4 million milestone

Truecaller has deepened its transition from a caller-identification utility into...

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Culture emerges as marketing’s new operating framework At ADVAN African Awards 2026

Culture stepped confidently into the spotlight as the central force shaping the future...

€11 million foreign backing proves 3MTT works

 The European Union and Government of Denmark committed an additional €11 million...

Rauf Aregbesola  calls for national honour as industry veterans celebrate market research icon, Kareem Tejumola

It was an evening of warm reunion, glowing tributes and dignified recognition as...

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s intense...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...