The Association of Digital Marketing Professionals of Nigeria, ADMARP, has announced the inaugural ADMARP Digital Product Growth Summit 2026; a one-day-day high impact gathering that brings together Nigeria’s most active community of marketers, product managers, founders, and technology executives under one roof for a single day of learning, honest conversation, and peer exchange.

The summit holds on Friday, November 27, 2026, from 9:00 AM to 5:30PM at 157 Gardens Event Centre, Ilupeju, Lagos, with virtual attendance available for participants outside Lagos. Attendance is entirely free, with physical capacity limited to 1,000 in-person attendees and virtual access available to a broader audience of up to 5,000 registered participants. Registration is open now at admarp.com/digital-product-growth-summit-2026.

The theme for this year’s summit is bold and direct; “Great Marketing Doesn’t Start at Campaign, It Starts at the Product.” It is a statement of intent that positions the summit as a corrective to one of the most persistent misconceptions in African business: that marketing is a downstream campaign function rather than a product-level growth engine.

Furthermore, the summit will feature a live awards ceremony celebrating excellence across 11 categories spanning digital marketing, product growth, artificial intelligence, and the creator economy. Award nominations opens on August 20, 2026 and closes on October 20, 2026; giving professionals, teams, and organisations across Nigeria and the diaspora the opportunity to be recognised at what ADMARP describes as the inaugural Digital Product Growth Awards.

The target audience for the summit spans the full spectrum of Nigeria’s digital and technology ecosystem; digital marketers across brand, performance, content, and social media; C-Suite executives from Nigerian banks, fintechs, telcos, and technology companies; product managers and product leads; founders and co-founders; growth leads and engineers; data and analytics professionals; AI practitioners and MarTech specialists; digital creators and agency leads; and students and early-career professionals entering the field.

Elizabeth Ogunseye, President of ADMARP, described the summit as a declaration of intent for the African marketing and product community.

“The ADMARP Digital Product Growth Summit is not just an event it is a declaration. A declaration that the African marketing and product community is ready to have the conversations that actually move things forward,” she said. “For too long, marketing has been treated as a campaign function rather than a growth engine. This summit changes that conversation. We are bringing together the full growth table; marketers, product leaders, founders, and technology executives in one room, for one day, in Lagos. And we are doing it free of charge, because great ideas should not sit behind a paywall. This is ADMARP’s most ambitious moment yet, and I am proud to lead it.”

ABOUT ADMARP

The Association of Digital Marketing Professionals of Nigeria is Nigeria’s foremost professional body for digital marketing, MarTech, and product growth practitioners. Founded in 2017, ADMARP has grown from a community of digital marketers into a registered incorporated trustee organisation representing over 2,000 professionals across Nigeria and the diaspora. Over nearly a decade, ADMARP has delivered more than 25 webinars, three major events including a conference of over 1,000 attendees, and a consistent programme of professional development for Nigeria’s digital marketing community.

Website: www.admarp.com | Email: [email protected] | Social: @admarpng