marketing news

The question that decides every experiential pitch — and why most agencies answer it wrong

By Oluseye Akinwale, Head of Business & Ayodele Lawal, Associate Director —...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...

New York Festivals Health Awards opens for entries: Industry leaders Rich Levy and Jason Graff to chair 2026 Executive Juries

The 2026 New York Festivals Health Awards, awarding excellence in Healthcare &...

Marketing Edge’s Anietie Udoh named jury member for 2026 International Content Marketing Awards

Nigerian marketing communications professional and Divisional Director of Marketing...

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...

Nigeria dethrones South Korea as the world’s best-performing stock market

Nigeria has claimed the top spot among the world’s best-performing stock markets,...

Rexona’s armpit moment at the World Cup

Nobody was looking at the fourth official’s armpit. That was exactly the point. At...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Sahara  Group taps Folake Soetan to lead Arahas, deepen upstream power synergy

Sahara Group has reshaped its leadership architecture by naming seasoned energy executive...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...