marketing news

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

Nigeria Customs Service deploys Artificial Intelligence to strengthen revenue tracking, boost transparency, and enforce fiscal discipline

Nigeria’s revenue management architecture is entering a new phase as the Nigeria...

MARKETING EDGE ONTV  hosts Medebem tomorrow

MARKETING EDGE ONTV, Nigeria’s foremost brand-focused advertising and marketing...

Guinness Nigeria Plc posts standout Q1 performance as profit climbs, balance sheet strengthens

Guinness Nigeria Plc has opened the 2026 financial year with renewed financial momentum,...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...

Akiotu emerges BON Chairman with strong mandate for change

Nigeria’s broadcast sector has entered a new phase of leadership as Tony Akiotu...

Anietie Udoh lands prestigious NYF Jury role, emerges Nigeria’s sole voice on global panel

Anietie Udoh, Director of Marketing at Marketing Edge, has secured a major international...

Lanre Adisa highlights HASG strategy driving industry toward policy readiness, continental opportunity

Nigeria’s advertising industry has begun taking deliberate steps toward preparing...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...