marketing news

Dentsu’s team, Conviviality secures landmark Pernod Ricard media mandate across Africa

Major brand partnerships rarely change the direction of a conversation overnight....

Remi Ogunpitan urges media platforms to rethink OTT strategy for African audiences

Remi Ogunpitan, Founder and Chairman of IBST Media, has called on media platforms...

Nigeria’s Anietie Udoh earns global recognition with World Media Festivals Jury appointment

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Why supply security matters more than prices stability in 2026

Between February 23 and March 16, 2026, Nigerian petrol prices increased 39.5 percent,...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...

Global spotlight on ADVAN Awards 2026 as first international panel debuts, industry icons from FirstBank, MTN, Guinness to Be honoured

Momentum is building strongly across Nigeria’s marketing ecosystem as the Advertisers...

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

Black At unveils ‘Through Her Lens’ Initiative, launches platform to power women across creative economy

With a sense of purpose and momentum, Black At has introduced its latest global initiative,...