marketing news

How brands celebrated Eid through craft, culture, and creative storytelling

 This Eid season, brands moved beyond surface-level holiday messaging toward work...

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...

NFVCB approves 304 films as indigenous storytelling expands

National Film and Video Censors Board has intensified its regulatory oversight across...

NCC pushes smart enforcement, digital shift to tackle rising piracy threat

Nigerian Copyright Commission (NCC) has intensified calls for smarter leadership,...

Nigeria set to unlock new broadcast era as digital switch- over nears nationwide rollout

Nigeria is now on the verge of a major broadcasting transformation as the Federal...

X3M Ideas strengthens creative, strategy leadership with Aderoju, Mosuro appointments

X3m Ideas has reinforced its leadership structure with the appointment of Ayoade...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

AB InBev delivers strong start to 2026 as revenue climbs 5.8%

AB InBev opened 2026 on a solid footing, posting broad-based growth across key financial...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...