Marketing Edge

From kitchen to crown: Terra Cube secures top honour at ADVAN 2026 as Brand of the Year

 Some brands arrive quietly. Others arrive ready, and when they do, the market feels...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial consumers...

Thirty thousand goodbyes, one $29 million hello at Oracle Corporation

 Oracle Corporation has drawn sharp scrutiny after laying off thousands of employees...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

How the FirstBank Naira Credit Card gives unparalleled spending power

 For the average person, having a reliable payment option is important to life....

Meta unveils Muse Spark: a bold leap to compete with AI big leagues

Meta has unveiled Muse Spark, its most advanced artificial intelligence model to...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

FirstBank Partners Eko Hotels & KEY Academy for ChessMasters 2026 Tournament

 FirstBank, West Africa’s premier financial institution and the leading financial...

African startups raise $705m in Q1 2026

 African startups pulled in $705 million across 59 disclosed deals during the first...