Nigeria’s advertising landscape is evolving—and Retail Media Networks (RMN) are emerging as an important new frontier where retail, technology, data, and advertising converge.

According to Sir Bidwell Nkemakolam Okere- FRPA, FNIMC the Founder/CEO, LuzoParsempo RMN is taken on charge and positioning @parsempo as a leading platform in this evolution area, providing the technology and infrastructure to help retailers and consumer-facing businesses transform their physical and digital touchpoints into measurable media opportunities.

“Our vision goes beyond placing advertisements on screens.

We are building an ecosystem where:

Retailers can unlock new media revenue streams.
Brands can reach consumers closer to the point of purchase on real time basis,
Adervitisers /Agencies can access new media inventory and campaign opportunities and deliverable on touch of a click.
Consumers can experience more relevant, engaging digital content on the go.Through technology-enabled retail media Platform.

LuzoParsempo RMN is focused on helping Nigerian businesses move from traditional advertising visibility to measurable, data-informed consumer engagement.

The opportunity is significant and endless.

Supermarkets.
QSRs.
Shopping centers.
Gyms.
Hotels.
Airports.
Financial service locations.
Electronics outlets.
E-commerce platforms. These environments already have something advertisers value: audience, attention, and proximity to purchase.

The next opportunity is to intelligently connect those assets with brands, data and measurable advertising with 100% reliability.