Marketing Edge

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

FirstMobile: How to Install and Register for FirstBank’s Mobile App

 Picture this: it is payday, and you need to transfer money to a loved one or pay...

First Holdco Plc grows gross earnings to ₦3.4 trillion for the full year ended December 31, 2025

 First HoldCo Plc. (“FirstHoldCo” or the “Group”) today announces its audited...

Amazon DSP integrates LinkedIn targeting for B2B streaming TV advertising

 Amazon Ads and LinkedIn announced on 7 May 2026 that advertisers can purchase LinkedIn’s...

Hantavirus cruise outbreak tests post-COVID crisis playbook

 Eight confirmed hantavirus cases aboard cruise ship MV Hondius, including three...

Nigeria becomes Airtel Africa’s second-largest market by revenue per subscriber

 Nigeria emerged as Airtel Africa’s second-largest revenue-generating market per...