As trust becomes an increasingly important currency in brand and corporate communication, the ability to tell credible stories, manage perception and maintain meaningful relationships with stakeholders has become central to business success. Bringing this perspective to the MARKETING EDGE 2026 National Marketing Stakeholders’ Summit is Ayodeji Tobun, a strategic communications leader and Managing Director of IBST Limited.

Tobun has built an accomplished career at the intersection of strategy, storytelling and innovation, helping organisations build influential brands, shape public perception and translate communication into measurable business impact.

His experience spans strategic and corporate communications, integrated marketing communications, stakeholder engagement, executive advisory, project leadership, brand storytelling, creative direction, film production, documentaries, commercial production and experiential marketing.

Through these disciplines, Tobun has led the development and execution of communication initiatives designed to strengthen brand reputation, deepen stakeholder relationships and support sustainable business growth. His approach combines creative thinking with strategic insight, enabling multidisciplinary teams to develop campaigns and experiences that connect meaningfully with diverse audiences.

As Managing Director of IBST Limited, Tobun provides leadership in developing communication solutions that help organisations navigate complex business challenges while communicating with clarity and purpose. His work reflects a belied that purposeful storytelling can influence perception, shape culture and accelerate organisational growth.

A graduate of the New York Film Academy, Tobun is a Certified Marketing Communications Professional and a Professional Member of the Certified Marketing Communications Institute of Nigeria. Beyond his professional work, he is passionate about emerging communications professionals and advancing innovation within the industry.

At the MARKETING EDGE 2026 National Marketing Stakeholders’ Summit, Tobun will join other industry voices for the second session, themed “The Credibility Mandate: Navigating Trust, Truth, and Transience in Marketing Communications.”

The conversation comes at a time when brands and organisations face an increasingly complex communication environment, where information moves rapidly, audiences are more discerning, and credibility can significantly influence how organisations are perceived.

With his multidisciplinary experience across strategic communications, media production, brand storytelling and experiential marketing, Tobun brings a perspective that connects the power of compelling narratives with the strategic responsibility of communicating truthfully and building lasting trust.

His participation is expected to contribute to a broader industry conversation on how marketing and communications professionals can remain credible, relevant and purposeful as the communications landscape continues to evolve.

Registration is open. Join the conversation.