Marketing Edge

BON BREAD’s ₦50 million lawsuit against TikToker escalates social media crisis into national controversy

 TikTok user "Love" posted video expressing concern about bread that remained fresh...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Corporate Affairs Commission suffers data breach amid surge in cyberattacks 

 The Corporate Affairs Commission confirmed on 15 April that unauthorised access...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...