Marketing Edge

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...

They were on internet, then they forgot to stay relevant

 Every brand on this list was once untouchable. Not merely successful, dominant....

ChatGPT started the revolution. Claude is changing the narrative

 When ChatGPT launched in November 2022, it broke the internet. One million users...

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands guilty...

The builder becomes the station: Flutterwave secures Nigerian banking licence

Ten years ago, Flutterwave was founded to solve a problem that most of the world...

The cola wars have a new weapon, and it lives in your gut

 For decades, the Cola Wars were fought on taste. Sweeter. Bolder. More refreshing....

Meta tests “Instagram Plus”  premium subscription with interesting story features 

Meta recently confirmed that it has begun testing a premium subscription on Instagram...

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

Stanbic IBTC Bank Nigeria PMI: New order growth sustained in March, but higher fuel costs lead to surge in prices

 Growth slowed in the Nigerian private sector at the end of the first quarter of...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...