Marketing Edge

YouTube rolls out chatbot to all users as AI search goes mainstream

YouTube has taken another significant step toward becoming an AI-powered answer engine. Google-owned...

Nigeria on track for fastest Q2 growth in five years

Nigeria’s economy is projected to grow 4.5 per cent in the second quarter of 2026;...

Stephen Onaivi Emerges MIPAN Vice President in Landslide AGM Victory

In a landslide victory reflecting strong industry confidence, Stephen Onaivi, the...

Three Crowns Milk empowers mothers at the 2026 August meeting, reaffirming its commitment to women’s well-being

Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina...

ADMARP to host Nigeria’s first Digital Product Growth Summit

The Association of Digital Marketing Professionals of Nigeria, ADMARP, has announced...

TBWA\Concept launches Edges Nigeria 2026, the First Edges Report in the TBWA Africa Network

TBWA\Concept has officially launched Edges Nigeria 2026, marking a significant milestone...

Synergy in motion: MARKETING EDGE meets the minds behind Stanbic IBTC’s Brand and Marketing powerhouse ‎

Photo caption: From left to right: Lara Ibirogba, Consultant - Brand and Business...

Instagram’s first rebrand in ten years has the internet divided

Instagram head Adam Mosseri unveiled the platform’s first wordmark redesign since...

Seaman Schnapps leads cultural renaissance at 2026 Osun-Osogbo Festival

As thousands of cultural enthusiasts, traditionalists, and tourists converged on...

The state of marketing in Nigeria (digital and experiential): What’s maturing & what’s still being figured out

By Yvonne Mgbodile, Account Director — Gladys Gospel, Senior Account Manager —...