Latest Marketing News

Apple names John Ternus next CEO as Tim Cook moves to executive chairman

 Apple announced on 20 April 2026 that John Ternus, Senior Vice President of Hardware...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Claude Design launches and Figma loses 7% market value within hours

 Anthropic launched Claude Design on 18 April 2026, a dedicated design application...

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Nigeria’s $23 billion capital boom ignored the factories

 Nigeria attracted $23.22 billion in foreign capital during 2025, nearly six times...

Why supply security matters more than prices stability in 2026

Between February 23 and March 16, 2026, Nigerian petrol prices increased 39.5 percent,...

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard placements...