Latest Marketing News

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

International Public Relations Network (IPRN) announces Boucles Africa as Nigerian Member firm

The International Public Relations Network (IPRN), a global alliance of independently...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...